"The Mongol Horde": Expensive but aligns to empire builders.
Focus on Leaders: I notice that many executives only listen to people who have a shared background and identity. NOTE: This excludes most of their work force.
Focus on Early Adopters: But they may lack influence in the organisation.
Focus on Accessible Influencers: Work out who is influential first. Identify which ones are accessible and focus on them. This is my new strategy...
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