We need to reduce the weight of the car we're designing.
So what we'll do is shave 10% off every component. 10% off the wheels, 10% off the engine, 10% off the frame...
OR maybe we'll remove all the passenger seats, the air conditioning unit, the entertainment system, investigate a ceramic engine, carbon fibre frame...
We need to reduce the operating cost of our department.
So what we'll do is ask every team to reduce their budget by 10%.
OR...
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