Switch: How to Change Things When Change is Hard

I've just finished reading Switch by the Heath brothers and I would highly recommend it.  Very good story telling and very broad references.

A quick summary (using different words):

Identify What to Change To

• Identify Positive Deviants: See also The Power of Positive Deviance and look into Appreciative Inquiry
• Identify specific, critical behaviours
• Point to the destination. Where and why.

Motivate the Change

• See-Feel-Change over Analyse-Think-Change
• Shrink the change.  Aka the change sparcity principle: Do not change faster or more than necessary.
• Cultivate identity and a growth mindset.  See also Mindset.

Shape the Environment

• Change the behaviour by changing the situation.  See also Influencer.
• Encourage habits using action triggers
• Cultivate social motivation and support