Saturday, July 04, 2009

Don't just make it visible, make it tangible

I was talking to Erik yesterday and he was wary that I used the phrase "make the internal quality issues tangible" and said he preferred visible or explicit.

I suggested that explicit and visible aren't actually enough.  I truly mean "tangible" because the particular situation I'm targeting is the non-technical audience that doesn't understand what is happening with the long-term health of their systems due to short-term project trade-offs.

Explicit is a number which is too abstract.  Visible is better because then they can see.  But I actually want people to feel, emotionally, the danger which they are putting themselves in.

Our target is tangible with visible being along the way there.

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