While waiting for an ad server to serve an ad on Zuji, I had a thought.
What if Google did travel? Or more specifically, what if someone followed the same mythological Google design philosophy of minimalism and speed. What would that travel site look like?
It would not have any ads on the landing page. Ads would instead be on results pages, would be contextual, and would be either text or thumbnail based. I'm quite sceptical that the average visitor is going to impulse buy trips to random locations anyway.
It would expect that people are engaged in a specific task, is highly focused on supporting that task, and is very wary of distracting from that task. For example, if I'm looking for a short trip within Australia within a particular price range, I shouldn't see anything about trips to Hong Kong for only $1645. This is why there are no ads on the landing page. No context.
Travel isn't like search though. There's probably value in looking at even more personalised suggested travel locations based on historical trips. "People who visited Uluru also visited Darwin", for example. Perhaps incorporated with Trip Advisor-like social travel features.
But first, I just want the page to load faster.